Privacy Policy

1. Who We Are

Delta Dental Care is a private dental clinic based in Leicester, UK, offering general and cosmetic dentistry services including Invisalign, dental implants, and smile makeovers. This privacy policy explains how we manage your data in line with the UK GDPR and Data Protection Act 2018.

2. What Information We Collect

We may collect and process the following types of information:

• Personal details: Name, address, date of birth, telephone number, and email address
• Medical history: Dental records, treatment notes, X-rays, and referral details
• Payment details: Billing information for treatments or Denplan membership
• Digital data: IP address, browser data, cookies when using our website
• Appointment history and feedback provided through forms or phone

3. How We Collect Information

Your information is collected when you:

• Register as a new patient
• Fill in forms on our website or in-practice
• Book an appointment online or via phone
• Communicate with us by email, phone, or social media
• Use our website or respond to marketing campaigns
• Are referred to us by another dental practitioner

4. Why We Use Your Data

We use your personal information for:

• Providing dental treatments and managing appointments
• Sending appointment reminders and service updates
• Maintaining accurate dental records as required by law
• Processing payments and managing Denplan memberships
• Marketing our services, if you’ve opted in
• Ensuring website security and performance

5. Lawful Bases for Processing

Under the UK GDPR, we rely on the following lawful bases:

• Consent: For marketing emails or newsletter sign-ups
• Contract: When you are a patient receiving treatment
• Legal obligation: To retain dental records for regulatory compliance
• Legitimate interest: To improve our services and follow up on your care

6. Marketing Communications

You can choose to receive news, offers, or tips from us by email or SMS. You have the right to opt out at any time by clicking ‘unsubscribe’ in our emails or contacting us directly at:

reception@deltadentalcare.co.uk

7. Who We Share Your Information With

We will never sell your personal data. We only share information with:

• Regulatory or legal authorities (when required)
• Denplan or other treatment financing partners
• Referring dental professionals or specialists (with consent)
• Our trusted IT or booking system providers (for secure storage and access)

All third parties are GDPR-compliant and contractually bound to keep your data secure.

8. Data Storage & Retention

We securely store your records in our practice software and cloud systems

Medical records are retained for at least 11 years (or until a child patient turns 25), as required by law

Enquiry forms and contact data not leading to treatment are retained for 6 months and then deleted

9. Your Rights Under GDPR

You have the right to:

• Access the personal data we hold about you
• Correct or update your information
• Request deletion of your data (subject to legal obligations)
• Object to or restrict certain processing
• Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise any of your rights, please email:

gdpr@deltadentalcare.co.uk

10. Cookies and Website Use

Our website uses cookies to analyse traffic, personalise content, and improve your browsing experience. By using our site, you agree to our use of cookies. You can disable cookies in your browser settings at any time.

11. Changes to This Policy

We may occasionally update this privacy policy. Any changes will be posted on this page with an updated effective date. Please review it regularly to stay informed.

12. Contact Us

For any questions about this Privacy Policy or to exercise your data rights, please contact us using the details below: